The Sweet Spot Cakery
This project involved rebranding The Sweet Spot Cakery, a local cake shop expanding into a regional chain. The goal was to refresh the visual identity to reflect its growth while staying true to its handcrafted, Northwest roots. The new design balances a modern, approachable aesthetic with a natural feel.
Menu Display: 15900 × 9000 px
Punch Card: 3.5" × 2"
A-frame: 36"× 24"
Recipe Book
The goal was to design a recipe book that was easy to reference and aligned with its identity. Branded colors, type, and tone were used throughout, with a layout designed for quick navigation and clear instructions. The final book feels cohesive, functional, and approachable-making it a helpful tool in the kitchen.
5" × 8"
