Healthy Hiker
The brand needed an identity for a subscription box offering healthy snacks that reflect its values. The final design communicates an outdoorsy and health-focused lifestyle, aimed at hikers who have dietary restrictions and care about what they eat.
Envelope: 10" × 8"
Letterhead: 8.5" × 11"
Business card: 3.5" × 2"
Guide Book: 8" × 8"
Healthy Hiker Labels
Healthy Hiker needed snack packaging that clearly communicated health benefits while staying visually on-brand. Designed labels that highlight key claims like “gluten-free” and “all-natural,” using the brand’s elements. The final labels feel approachable, informative, and aligned with the outdoorsy lifestyle the brand represents
Front label 1: 5.8" × 4.8"
Front label 2: 4.6" × 4.7"
Back label: 5.8" × 1.2"
Healthy Hiker Box
The goal was to design a shipping box that felt on-brand while staying affordable to produce. Illustrations were simplified to avoid gradients, making them suitable for direct cardboard printing without losing visual impact. The final box delivers a cohesive, natural look that supports both brand recognition and practical production needs.
11.5" × 8.5" × 4.5"
Healthy Hiker Website
The brand needed a user-friendly web page that made subscribing easy while staying true to its look and feel. A clean layout, intuitive flow, and use of brand visuals help guide visitors through the process without confusion.
1125 × 2436 px
